Subscription Lifecycle Guide
Our working path from trial and billing events to renewals your team can brief and maintain. Use it to see what an engagement covers before you book.
Stage 01
Decision framing
We start with the subscription choice you need to make—trial length, plan mix, save offer, or pricing test—and the billing window it must serve. Cohorts exist to change that answer.
Stage 02
Event inventory
We review subscribe, renew, cancel, and payment events you already collect, note gaps, and flag fields too unstable for inclusion rules. No new stack required to begin.
Stage 03
Cohort rules
Each candidate cohort gets a written rule: events, windows, exclusions. Names stay short and operational so product and revenue partners say the same thing in standups.
Stage 04
Contrast and refresh
We compare cohorts on renewal and lapse measures, write the differences as insight, and leave a light schedule for refreshing rules after plan or pricing changes.
Walk this lifecycle with your data
Book a Subscription Health Review or ask for a churn cohort brief if you already have definitions to pressure-test.